Business Development and Marketing Services for the

Global Financial Services and Technology Market

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Creating value and delivering success in global financial services

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Welcome to Strategic Market Access 

Strategic Market Access (SMA) partner with organisations to position their solutions and services to the global financial market. Focusing on outcomes, we provide strategic insights and tailored go to market plans. Working seamlessly with our clients’ teams, we extend and support their existing capabilities to deliver success throughout the marketing, lead generation and sales cycles.

Success is holistic. Our Inside Sales, Sales and Marketing functions provide our clients with flexible access to the right skillset at the right time, underpinned by an in-depth understanding of technology and finance. We bring the business expertise needed to position and close complex deals spanning across functions and sometimes also involving multiple regions. 

SMA’s executives bring over 100 years combined experience in the business. The entire team is hand-picked from senior roles in banks, brokers, insurance and technology providers. Our international experience, language skills, deep domain understanding and network is what makes us unique. Over the past ten years, SMA has helped financial technology and services organisations achieving success and grow their business – it’s our passion and what we do.

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Our Approach

SMA brings an integrated and strategic view on sales, inside sales and marketing. Working together with your organisation, we help shaping and aligning the go to market strategy with a business execution plan.

Every client is unique. We leverage our experience to form a tailored sales and marketing strategy and execution plan aligned to our client’s budget and objectives.

Our engagements are flexible. The majority of our client relationships are long-term but we also offer project based work or coverage for parental leave.

SMA brings a fresh and independent outward looking view of the business, putting the client’s success, reputation and revenue first. Our team of professional inside sales, senior sales and marketing executives turn plans into execution for a quick delivery of tangible results.

Get in touch to discuss how we can work together to accelerate your results by gaining direct and flexible access to industry experience and business expertise.

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What we do

SMA works with market leading organisations as well as smaller start-ups within the technology and financial services industry. We extend our clients' sales and marketing capabilities to offer technology solutions and services that support the business of the financial and insurance community.

We provide deep domain expertise across each stage of the sales cycle. Our business knowledge and extensive network are complemented with language skills and international experience of different cultures and market characteristics.

We manage complex and multi-jurisdictional sales processes and contractual relationships. Understanding the needs of the end-clients and how they operate means that we can address their concerns and add value with a tailored approach and messages that resonate. By leveraging digital marketing, the latest tech tools and personal interaction, we align sales and marketing activities with the buyer’s journey from initial engagement to closure. This provides a cost-effective budget spend, resulting in a strong and well-qualified pipeline.

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Proven expertise

The SMA team delivers 100+ years' practical experience and a global network of C-Level contacts across the financial services spectrum. We address our clients’ concerns regarding spiralling hiring costs, low retention figures and challenges to find the right professionals. Importantly, our clients value a flexible and agile business model where resources can be scaled up or down with expert advice available on tap. An independent, fresh view of the business can help ignite and inspire the organisation to excel.

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What our clients say about us

The team at SMA has been a trusted partner of my FinTech start up business. They helped us to develop a corporate business development strategy and close deals with household names much quicker than we would have been able to do on our own. They accelerated our growth. CEO, FinTech start-up firm, London

Whilst we have experienced sales executives in-house, the team at SMA really changed the game for us. Doors which had been firmly closed were opened and senior-level relationships were generated. They helped us navigate a complex sales process involving business functions spanning across various countries. At a critical stage, they managed to overcome the last hurdles and close a strategic deal within our budget year, helping us to meet our sales targets. Sales Director, Medium sized FinTech firm, Switzerland

Having an external, expert view on your business strategy is essential; even as an experienced CEO you can become entrenched. SMA were a guiding light and we completely trusted them moving forward with our ambitious business development plans. CEO, Insurance Technology start-up firm, London

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