Inside Sales

Creating a sustainable sales pipeline

When deployed correctly, Inside Sales is a highly effective and transparent method for generating new business opportunities. However, success requires specialised skills to navigate gate keepers and open doors coupled with a personality that thrives on engagement. In addition, a strong business knowledge and understanding of the sales qualification process are essential to take the engagement forward.

SMA’s dedicated team of Inside Sales experts help firms develop strong and well-qualified pipelines. They have had previous front-line careers within banking, buy-side firms, insurance firms and technology vendors. As Inside Sales professionals, they have exceptional communication skills.

Leveraging their long experience from the industry, the SMA Inside Sales consultants are comfortable talking about hot topics impacting the business and dive into complex issues. They uncover problems, needs, on-going initiatives and priorities, current technical landscape, budgets, decision makers, timelines and much more.

Prior to a call, the SMA Inside Sales person conducts research to ensure the right decision makers are reached with messages that resonate. Our team is savvy using latest technology tools, CRM systems, social media, industry press and SMA’s own network channels.

SMA works in close collaboration with your organisation. Intelligence is gathered and past on quickly to the Sales team.  SMA delivers regular updates with complete transparency of productivity levels and progress. Our successful results are manifested in long-term and repeat engagements from our clients.

SMA clients have used our Inside Sales services to support:

  • Fast acceleration of pipeline to meet sales targets
  • Product launches
  • International expansion
  • Targeted sales campaigns
  • Booking meetings and drive attendance ahead of events and large tradeshows
  • Build new target lists

Our team is familiar with GDPR rules and Opt-Ins. Their professional and mature approach is sensitive to brand positioning and how communication is perceived.  Simply put, we get results that count while preserving integrity and trust. Let’s engage!


Benefits and credentials

  • Boost your pipeline with transparent results quickly
  • Multilingual capabilities
  • Professionals with backgrounds from the financial services and insurance sectors
  • Knowledgeable and experienced sales and communication experts
  • Enable your in-house team to focus on closing deals
  • Gain valuable insights and feedback on your proposition
  • Create brand awareness with the C suite
  • Get your CRM system updated

Common pitfalls

  • Using inexperienced telesales people can be more damaging than beneficial
  • Lack of business knowledge to take the engagement forward
  • Not knowing who the decision makers actually are
  • Not securing meetings, or generating time wasting meetings
  • Poor knowledge of how to effectively use CRM and digital marketing systems
  • Out of date and inaccurate data lists

What our clients say about us

My in-house sales team is great but the energy and genuine inside know-how that SMA brings to the table is a massive boost and enabled us to accelerate our growth. CEO, established FinTech, London

The team at SMA enabled my FinTech start up to develop a corporate business development strategy and close deals with household names much quicker than we ever could have done on our own. They really accelerated our qualified pipeline and growth potential. CEO, start-up FinTech, London

Experience + Expertise = Success

Get in touch to find out more

Call, email or send us your details for more information.