Conferences and exhibitions are expensive components of any marketing budget, especially when taking into account the investment in terms of people, time and travelling costs. A successful outcome could feed your business development pipeline for the next 12-18 months whilst an unproductive experience makes a significant dent in precious marketing and sales resources.
Whilst brand positioning is important, meeting the right people and engaging in meaningful conversations should always be the top priority for every event. This means ensuring your sales team’s diaries are fully booked, in advance, with valuable and meaningful engagements. This allows for preparation and resource planning, having the right product experts available for key meetings.
By partnering with SMA, you tap into our vast industry network and know-how from a broad spectrum of industry events. We have seen what attracts delegates to conferences and how to make a lasting impression.
SMA would work with your sales team to identify target organisations, decision makers and key messages. Appointments would be confirmed prior to the conference taking place. SMA would manage the booking logistics, reminders and calendars. A brief would be provided to the sales team prior to the conference of agreed meetings, topics, spokespersons and background.
Many of our clients have consistently benefited from this highly effective service at some of the world’s leading industry events including, but not limited to;
In-house event support
This service is equally effective for in-house events by ensuring high attendance from the target segment for a variety of activities, including client conferences, product launches, breakfast briefings and executive dinners.
The service can be extended to include the important post-event follow up and further engagements and qualifications.
Experience + Expertise = Success
Call, email or send us your details for more information.