Fuelling the pipeline.

Conference and exhibition participation is an expensive component of any marketing budget and typically the investment in terms of people, time and capital expenditure is huge. However, there is a very fine line between a successful outcome which feeds your business development pipeline for the next 12-18 months and an unproductive experience which delivers very little in terms of ROI, other than making a significant dent in precious marketing resources.

Whilst creating a positive, visual impact is very important, we firmly believe that meeting the right people and making productive contacts should always be the top priority for every event irrespective of size or location. This means ensuring your sales teams’ diaries are fully booked, in advance, with valuable and meaningful engagements.

Extensive experience

Strategic Market Access (SMA) has been in business since 2008 and know this industry inside out. Our experience spans the entire spectrum of the events calendar and many of our clients have consistently benefited from this highly effective service at some of the world’s leading industry events including, but not limited to;

  • Eurofinance
  • Money 20/20
  • Future of Fintech
  • EBADay
  • RiskMinds
  • InsurTech Connect
  • InsurTech Rising
  • EXECinsurtech

In house event support

This service is equally effective for in-house events by providing targeted audience acquisition for a variety of activities, including product launches, breakfast briefings and executive dinners etc.

The SMA way

  • Agree success targets
  • Define specific sales propositions and messages
  • Close collaboration with the sales team to identify the precise target profiles
  • Focussed outreach programme to qualify the target audience
  • Book qualified face-to-face meetings
  • Gather intelligence and feedback on those who qualify out
  • Confirm appointments with all parties involved
  • Post event follow up to ensure that leads are followed up
  • Continued post-event nurture programme available, if required

Energise your business growth overnight with SMA’s tailored event support packages:

  • Unparalleled wealth of sales and business development experience – our team are ex-City or financial technology sales professionals
  • In depth of knowledge of the financial services and insurance industries. We hit the ground running.
  • International experience with multi-lingual capabilities, click here for a list of the languages we speak
  • Dedicated account manager who continuously feedbacks market intelligence.

Our flexible engagement model means that we can provide a range of cost effective solutions tailored to meet your specific requirements, fuelling new revenue streams overnight. Get in touch to find out what is right for your business.

Avoiding the pitfalls:

Avoid many of the common pit falls which will seriously limit your ability to maximise your attendance at high profile events, these include;

  • Not pre-booking meetings
  • Using a generic call centre service who are only incentivised by quantity not quality
  • Using inexperienced outreach representatives who do not accurately represent your organisation or your proposition
  • Not developing a careful and considered approach to your target audience
  • Relying on in-house sales executives whose time could be more effectively used elsewhere
  • Booking meetings with people who will never buy your product – time wasting.

What our clients say about us

Their reputation in the market is second to none. I will always take time to catch up with guys and see what's happening in the market. CIO, Tier 1 Financial Institution, London

Minimum commitment and maximum results, SMA were the driving force behind our marketing strategy and they really are insensitivisd by success. Chief Marketing Officer, Established InsurTech, London

As a FinTech firm we are extremely passionate about innovation and development but sometimes our commercial acumen is nieve. By engaging SMA we were able to focus on what we are at best at let them take care of delivering sales! CEO, FinTech, London

Experience + Expertise = Success

Get in touch to find out more

Call, email or send us your details for more information.