Conference and exhibition participation is an expensive component of any marketing budget and typically the investment in terms of people, time and capital expenditure is huge. However, there is a very fine line between a successful outcome which feeds your business development pipeline for the next 12-18 months and an unproductive experience which delivers very little in terms of ROI, other than making a significant dent in precious marketing resources.
Whilst creating a positive, visual impact is very important, we firmly believe that meeting the right people and making productive contacts should always be the top priority for every event irrespective of size or location. This means ensuring your sales teams’ diaries are fully booked, in advance, with valuable and meaningful engagements.
Strategic Market Access (SMA) has been in business since 2008 and know this industry inside out. Our experience spans the entire spectrum of the events calendar and many of our clients have consistently benefited from this highly effective service at some of the world’s leading industry events including, but not limited to;
In house event support
This service is equally effective for in-house events by providing targeted audience acquisition for a variety of activities, including product launches, breakfast briefings and executive dinners etc.
The SMA way
Energise your business growth overnight with SMA’s tailored event support packages:
Our flexible engagement model means that we can provide a range of cost effective solutions tailored to meet your specific requirements, fuelling new revenue streams overnight. Get in touch to find out what is right for your business.
Avoiding the pitfalls:
Avoid many of the common pit falls which will seriously limit your ability to maximise your attendance at high profile events, these include;
Experience + Expertise = Success
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