SIBOS 2020 & 2021


SIBOS 2020

SIBOS 2020 has gone digital. SMA can help maximising your firm’s visibility and lead generation resulting from digital marketing efforts. Our Inside Sales team would reach your key contacts to have valuable background conversations and set up video meetings for your sales team.

Get in touch to discuss a bespoke service model to keep the engagements warm and set up important video or phone meetings for your sales team to boost your pipeline.


SIBOS is seen as one of the most highly regarded annual industry events, but it requires a huge investment in both capital and resources. However, a successful outcome can feed the pipeline for the next 12-18 months.

Success comes from early planning and pro-active inside sales activity. Ahead of the conference taking place, your sales team’s diaries need to be fully booked with valuable and meaningful meetings. This also helps to allocate the right product support and sales representatives to be present at the event.

This is where SMA come in to help. We have over 40 SIBOS attendances between us with Inside Sales conducting SIBOS campaigns for 15 organisations over the past 5 years.

SIBOS 2021

To maximise your presence in Singapore, we have created the following tailored package:

  • Working with your sales team to identify the target profiles
  • Tailored messages depending on solution, role and market challenges
  • Outreach via phone and email to qualify the ‘targets’ in or out
  • Book face-to-face meetings at the show for those who qualify in
  • Gather intelligence and feedback
  • Confirm appointments with all parties involved
  • Prepare a summary brief to the sales team ahead of the show
  • Re-confirm meetings and manage calendars
  • Post event follow up to ensure that leads are followed up
  • Capturing all information in your CRM system
  • Continued nurture programme available, if required


  • Arrive at the show with meetings pre-booked, ready to reap the rewards
  • Get in people’s busy diaries before the competition: SMA have successfully delivered this programme across all the major conferences in the financial services and technology arena since our inception in 2008
  • Improved ROI: build a strong pipeline by adding new opportunities and accelerate ongoing engagements
  • Facilitates resource planning and preparation work
  • Breadth and depth of knowledge in the marketplace builds credibility early on
  • One-off project engagement; low overhead cost
  • Multi-lingual capabilities
  • Dedicated account manager who will feed back market intelligence
  • Continued sales strategy support, and more Inside Sales services if required

What our clients say about us

They are not 'cold callers' – they are experienced sales professionals delivering a quality service that significantly augments the capacity of our in-house sales executives. CEO, start-up FinTech, London

Inside sales to accelerate business growth – turning aspirations into reality

Get in touch to find out more

Call, email or send us your details for more information.