SIBOS 2018 SYDNEY OCT 22-25

SMA are offering Inside Sales to maximise your presence at SIBOS 2018.

Conference and exhibition participation is an expensive component of any marketing budget. The investment in terms of people, time and capital is huge, and there is a very fine line between a successful event which feeds your business development pipeline for the next 12-18 months and an unproductive experience which delivers very little and makes a (significant) dent in your annual marketing spend. SIBOS is no exception … to obtain maximum value from this premier event is much harder to achieve than you may think. Whilst your attendance preparations may already be underway, the key deliverable should be ensuring that your sales team’s diaries are fully booked with valuable and meaningful meetings with your target audience. This is where we come in and we have over 40 SIBOS attendances between us with Inside Sales conducting SIBOS campaigns for 10 organisations over the past 3 years.

To maximise your presence at SIBOS 2018 we have created the following tailored package:

  • Working with your sales team to identify the target profiles
  • Outreach via phone and email to qualify the ‘targets’ in or out
  • Book face-to-face meetings at the show for those who qualify in
  • Gather intelligence and feedback on those who qualify out
  • Confirm appointments with all parties involved
  • Post event follow up to ensure that leads are followed up
  • Continued nurture programme available, if required
  • Capturing all information in your CRM

Credentials & Benefits We deliver quantifiable bottom line results:

  • A wealth of sales success and experience – all of our team are ex-City (or fintech experienced) professionals
  • In business since 2008 and have successfully delivered this programme across all the major conferences in the financial services and technology arena
  • Breadth and depth of knowledge in the marketplace
  • One off project engagement, low overhead cost
  • Multi-lingual capabilities (including French, German, Dutch, Croatian, Swedish, Norwegian) as well as English
  • Dedicated account manager who will continuingly feedback market intelligence
  • Continued sales strategy support, and more Inside Sales if required

Common Pitfalls

  • Not booking meetings at all 
  • Using a call centre who are incentivised by quantity not quality
  • Using inexperienced outreach representatives who do not accurately represent your organisation or your proposition
  • Not developing a careful and considered approach to your target audience
  • General inexperience of selling to financial institutions
  • Relying on in-house sales executives whose time could be more effectively used elsewhere
  • Booking meetings with organisations or personnel who would never buy your product or solution

What our clients say about us

They are not cold callers – they are experienced sales professionals delivering a quality service that significantly augments the capacity of our in-house sales executives.

Inside sales to accelerate business growth – turning aspirations into reality

Get in touch to find out more

Call, email or send us your details for more information.